Imagine that - a restaurant chain finds that food is attractive to people.
The article from AdvertisingAge:
Tuesday, September 20, 2011
Branding: Are Burger King's New Ads Working?
From this report, it appears so. They've changed ad agencies and direction, going to more food-centered commercials and the results seem to confirm that this is the right approach. The creepy-looking King character from past campaigns is out of the picture.
Imagine that - a restaurant chain finds that food is attractive to people.
The article from AdvertisingAge:
Imagine that - a restaurant chain finds that food is attractive to people.
The article from AdvertisingAge:
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