Article - How Companies Create A Brand

This great article on branding from the SFGate is a terrific primer on building a brand.  The article defines nine ways with which companies brand themselves and then has some discussion afterwards.  While this article applies to any kind of business, the first point, having to do with defining your brand, cannot be stressed enough for new restaurants.

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/08/29/investopedia6483.DTL#ixzz1XSbE58zi