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Thursday, August 30, 2012

Wednesday, August 22, 2012

Tuesday, March 6, 2012

Restaurant Menu Design Tips & The WEBstaurant Menu Design Tool

Brian over at the WEBstaurantStore's Blog made a great post recently about some of the new realizations coming about in the way the consumers are looking at menus, this coming from a San Francisco State University study. These new insights will be sure to change menu designs on the the actual menu, and also on website menu designs.

As it turns out, as seen by the menu eye scan graphic, the pattern of scanning is much more linear than previously thought.

The other thing that Brian points out is that there is now an easy way to design your own menu with the new WEBstaurant Menu Design Tool. As you can see below, this easy to use menu-design interface will make menu creation quick, easy, and fun!
WEBstaurant Design Tool

Monday, February 20, 2012

Speed Dating and Restaurant Marketing

From blogger Emily Hertzler comes and interesting idea for driving traffic to your restaurant--Host a Speed Dating Event.

How to Host a Speed Dating Night at your Restaurant

 


Tuesday, January 31, 2012

Do You Have a Nose for Branding?

This article on the WEBstaurantStore Blog asks the question, "What is your aroma strategy".  When I started reading this, I thought it would be more about attracting customers. How many times have you been lured to the cinnamon roll shop at the mall because of the smell?  Smell is a great attractor.  But the blogger, Chris Ballantine took a different approach.

Smell is very connected to memory.  What do you want from branding? You want your brand to stick in people's minds. That is where Chris is coming with this article. Interesting read:

Aroma Strategy…It Makes Sense

Friday, December 23, 2011

Wendy's: Soon to Overtake Burger King

This is a follow-up to our last post regarding Wendy's redesigns.   As it turns out, all the changes that Wendy's has been working on and incorporating have been working. Meanwhile, Burger King seems to be floundering a bit in comparison.  Read more about it at the Financial Times:

Wendy’s to flip Burger King into third