As it turns out, as seen by the menu eye scan graphic, the pattern of scanning is much more linear than previously thought.
The other thing that Brian points out is that there is now an easy way to design your own menu with the new WEBstaurant Menu Design Tool. As you can see below, this easy to use menu-design interface will make menu creation quick, easy, and fun!
WEBstaurant Design Tool |
I definitely think that there is a science behind menu graphic design. From analyzing the way most people scan a menu to testing design techniques, there can be a lot gained from pursuing a strategic menu design.
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